Project Summary
Introducing new products, the Glovo app takes a significant step towards promoting healthy eating habits by launching an innovative service, the Glovo Kids. This initiative aims to provide nutritious menus for children, specifically designed for parents who lack the time to prepare meals but understand the importance of a healthy, planned diet for their children's development.
Challenge
Understand the motivations and barriers that parents face when planning and selecting healthy menus for their children to design a service that provides value throughout the entire lifecycle. In addition, integrate this new product into the Glovo app while maintaining the corporate image.
Project Goals
• Identify the pain points that users face when planning healthy menus for their children and propose, through UX and UI solutions, how to disseminate and integrate the new service within the application.
Solution
We took on the challenge of providing a solution for Glovo by developing a new service focused on healthy meals for children, named Glovo Kids. The design solution we proposed included a new feature within the Glovo app, a clear style guide aligned with the main brand, a nutritional information feature, and the ability to schedule services. This integration will ensure that the app remains cohesive while providing all the necessary functionality independently.
Overview
ROLE: UX/UI Designer
TEAM: Carmen Soto, Cristian Ricart, Ferdy Cruz, Regina Mizuno and Virginia Benitez
TIMELINE: 20 days - 64+ hours
TOOLS USED: Miro, Figma, GoogleMeets
TEAM: Carmen Soto, Cristian Ricart, Ferdy Cruz, Regina Mizuno and Virginia Benitez
TIMELINE: 20 days - 64+ hours
TOOLS USED: Miro, Figma, GoogleMeets
This project is a fictitious scenario completed as part of the UX/UI Bootcamp at UXERSchool.
Solution process
The process for developing this project was divided into four phases. Each phase lasted one week, and during each phase, the team used the following methods:
PHASE 1 - Understanding the problem
Desk Research | Benchmark | IN-DEPH INTERVIEW
Before starting our project, we decided to conduct research on the Glovo company. Understanding its history, size, and position in the delivery app market allowed us to develop a solution with the potential to enhance the company's business.
Our research revealed that Glovo is a Spanish tech company operating in Europe, Western Asia, and Africa, with a presence in 23 countries. Its business model focuses on the rapid delivery of various items. The core idea is that users can order anything, from food to gifts, which can be delivered by a courier within minutes*.
Currently, Glovo partners with retail brands such as Unilever, Nestlé, and L'Oréal, as well as supermarket chains like Dia, Carrefour, and Alcampo.
Currently, Glovo partners with retail brands such as Unilever, Nestlé, and L'Oréal, as well as supermarket chains like Dia, Carrefour, and Alcampo.
[*] https://marketing4ecommerce.net/historia-glovo-app-pedidos-domicilio-marca-espana/
Comparative table of the services offered by each competitor
After this initial research and receiving the briefing and user profiles provided by the client, we began our investigation by first researching direct and indirect competitors.
Each team member was responsible for researching one direct and one indirect competitor. Once the research was completed, the group met to cluster information about each competitor, creating a comparative table of the services offered by each one. We identified commonalities and differences among the competitors.
Each team member was responsible for researching one direct and one indirect competitor. Once the research was completed, the group met to cluster information about each competitor, creating a comparative table of the services offered by each one. We identified commonalities and differences among the competitors.
With this foundation, our next step was to define specific objectives and hypotheses on how we could assist the users. Once this was done, we analyzed all the collected information and focused on developing the interview script.
During the interview phase, each team member was responsible for interviewing one user. In total, we interviewed five people and extracted crucial information from these interviews for our project.
Once the interviews were completed, the team convened to analyze and define patterns of behavior related to children's feeding, motivations for choosing food delivery, frustrations with the service, and key findings relevant to our project development.
From the interviews we extract:
Once the interviews were completed, the team convened to analyze and define patterns of behavior related to children's feeding, motivations for choosing food delivery, frustrations with the service, and key findings relevant to our project development.
From the interviews we extract:
Result from interviews
Notes from interviews
PHASE 2 - defining the area to focus on
USER PERSONA | HOW MIGHT WE? (HMW) | Opportunities
After clustering all the interview content, we decided to improve our user persona, making it more realistic and adding specific details such as a biography, frustrations, and motivations related to their children's diet.
With our refined User Persona, we continued our project by identifying the main pain points from our interviews to find solution opportunities using the "How Might We" (HMW) method.
With our refined User Persona, we continued our project by identifying the main pain points from our interviews to find solution opportunities using the "How Might We" (HMW) method.
At the end of our HMW session, we selected 4 opportunities for our project.
For each opportunity, we held brainstorming sessions to generate ideas on how to address each one. At the end of each round, the ideas were clustered and voted on, resulting in the following outcomes:
For each opportunity, we held brainstorming sessions to generate ideas on how to address each one. At the end of each round, the ideas were clustered and voted on, resulting in the following outcomes:
User Persona
HMW process
Information clustered and voted
Each opportunity with the most voted ideas
PHASE 3 - Potential solutions
CRAZY´s 8 | STORY BOARD | WIREFLOW
To begin exploring potential design solutions, the team first carried out a Crazy´s 8 exercise, where each member presented their proposals and then voted on the best ideas.
We then developed a storyboard together to simulate the path our potential user would take when purchasing our product.
Moving from the initial sketches to digital, we developed the wireflow.
My role at this stage was to develop the wireflow and share it with the team so that we could make the necessary adjustments before starting the high-fidelity prototype.
Wireflow showing the process of purchasing a subscription plan, starting from the Glovo app's home screen.
PHASE 4 - delivery of the solution
DESIGN SYSTEM | HIGH FIDELITY PROTOTYPE
With the wireflow completed, we began working on the design system for our project.
Since our product represents a new business venture for the Glovo platform, our directive regarding visual identity, according to the briefing, was to follow the same visual identity as the main brand. We could expand the color palette, icon family, and typography styles if necessary, but without deviating from the existing design.
My role at this stage was to develop the family of icons related to foods that cause allergies. Additionally, I designed some of the buttons and organized the typographic styles of the visual system.
Since our product represents a new business venture for the Glovo platform, our directive regarding visual identity, according to the briefing, was to follow the same visual identity as the main brand. We could expand the color palette, icon family, and typography styles if necessary, but without deviating from the existing design.
My role at this stage was to develop the family of icons related to foods that cause allergies. Additionally, I designed some of the buttons and organized the typographic styles of the visual system.
High fidelity screens
As our project required many screens, and we also had the project presentation to prepare, I decided to divide the tasks among the team members. Given my prior knowledge of the Figma tool, my responsibility was to design the internal part of the application, including the main menu, banners, sections, and user area.
Meanwhile, another team member was responsible for the app's onboarding screens and part of the order completion screens.
Meanwhile, another team member was responsible for the app's onboarding screens and part of the order completion screens.
next Steps
The next step would be to conduct Usability Tests to determine if the new functionality meets the objectives of the proposal. Additionally, conducting in-depth interviews would also provide valuable feedback from users about the proposed solution.
I also believe that monitoring the number of orders placed after implementing the new functionality could be very beneficial. This would allow us to evaluate if the increase in sales aligns with the new feature, helping us track the progress of online sales rates through the app.
I also believe that monitoring the number of orders placed after implementing the new functionality could be very beneficial. This would allow us to evaluate if the increase in sales aligns with the new feature, helping us track the progress of online sales rates through the app.
Project learnings
Every project process is a new experience filled with myriad learning opportunities and takeaways. After intense weeks working on this project, I've learned a few things worth mentioning:
1. A good team makes a big difference.
Working in a well-balanced team is invaluable. Our team had a set of complementary skills that became essential to making the project a reality. Even during intense work moments, being able to rely on such capable co-workers made everything easier.
1. A good team makes a big difference.
Working in a well-balanced team is invaluable. Our team had a set of complementary skills that became essential to making the project a reality. Even during intense work moments, being able to rely on such capable co-workers made everything easier.
2. Always conduct a research to understand the nature of the problem.
Research was crucial for us to develop a product that best met the users' needs and aligned with the client's purpose. Without it, achieving the results we did would have been much more challenging. It provided the foundation to strengthen our design decisions and support them in our presentation.
3. Healthy eating for children is a much more complex .
Before this project, my practical knowledge about nutrition education and child development was limited. I was also unaware of the significant effort parents put into making family meals a daily act of affection and care for their children. Now, I can say that I finish this project with insights and knowledge that will stay with me for life.